The Benjamin Logan Local School District is committed to strengthening communication with parents, staff and the community, and to that end, the district has contracted with the National School Public Relations Association (NSPRA) to review its communication efforts and assist in better meeting communication needs of the school community.
Staff, parents, and community members will be asked to participate in a survey.
“Through the SCoPE survey, the district will uncover where communications are working, where they are not, and most importantly, what we can do about it,” said Sally Stolly, director of administrative services.
As part of the NSPRA Communication Audit process, NSPRA is also conducting 10 virtual focus groups representing a variety of internal and external stakeholders. Over the next few weeks, individuals will be invited to participate in one of the 10 focus group types.
Participants will meet virtually with an NSPRA auditor via a secure Zoom Meeting space and can do so on a computer, smartphone or other mobile device from a quiet, private location of their choosing.
The auditor will ask the focus group a set of open-ended questions about the communication efforts of the school district and perceptions of its current image and future challenges. Each of the focus groups will be asked a similar set of questions.
NSPRA maintains the anonymity of focus group participants in its reporting, and only the members of the focus group and the auditor will be present in the virtual meeting space.
In addition to focus groups, the communication audit process will include a review of communication materials and surveys of Benjamin Logan parents/families, employees and community members.
“Together this information will help NSPRA develop a set of recommendations for the district to strengthen our communications with all stakeholders. Your open and honest opinions are key to making this process relevant and valuable to you and to our schools,” Stolly said.
“The leaders of Benjamin Logan Schools are excited about this opportunity to hear from you.”
If you have questions about the communication audit process and focus groups, contact Stolly at stollys or (937) 593-9211.
