This figure shows that clients are consuming more OTA services today. About 24% of people over 18 own at least one smart speaker—that’s 60 million people (Marketing Land, 2020). Guests may, for instance, turn the air conditioner on through their entertainment portal, to ensure optimal temperature when they enter the room.
It is one of today’s biggest emerging technology trends, with 57.4 million users in the United States alone (eMarketer, 2020). Asia Pacific is second with 360.7 million international tourists arrivals, followed by North America with 146.4 million (UNWTO, 2020). Hotel customers can now also order drinks and a guitar as part of room service. In the US, travel spending in 2020 only amounted to $679 billion—”an unprecedented 42% annual decline (nearly $500 billion) from 2019,” (US Travel Association, 2021). Mention far-and-wide disruptions and the hospitality industry easily comes to mind. I think government will legislate, but in fact businesses have to get out in front of it now.”. Hotels and resorts are now leveraging mobile platforms for their guest loyalty, company branding, advertising, cross-selling, and marketing programs. It also brings various benefits to a company. Europe still emerges as the top destination, seeing the most overseas travelers, with about 742.2 million visitors (UNWTO, 2020).

Mobile-friendly websites and apps, as well as live and updated information, drive growth in the overall business. As more businesses are implementing new technologies and are beginning to see the benefits. Below you find 10 hospitality trends based on the way customers behave, new ways of providing hospitality services, or general moves towards adopting new hospitality technology. Future is in so immense proximity we can almost feel it. Applying these trends to your business could help improve your overall brand and could help you better meet your customers' needs.

Additionally, more countries and businesses will rely on technology (especially touchless technology), affordable transportation, and offers that enrich travel experiences to revive and drive global tourism in the time of the pandemic. And what exactly does the term artificial intelligence mean? A one-of-a-kind customer experience and above all else, providing guests with a more seamless and streamlined services during their stay.

m hotel room and made it a fully-flexible, fully-customizable space,” says Jonathan. New trends in hospitality industry provide countless possibilities. There are no guarantees that this won't continue through 2021. “The hotel room’s television and radio are taking a backseat as research shows guests use other technologies to keep themselves entertained. Technology. Food and drink trends for 2020 Posted by Amanda Martin on February 11, 2020 in Events , Industry News Food chiefs from UK's leading pubs & restaurants give their take on the trends to watch. The main reason for the change, besides personalized content being the most important on the list, is also the way personalized content is being offered to the customer, whose needs are constantly changing with technology as well. In the hospitality industry, voice search is increasingly transforming the booking process.

Bell, E. (2019, June 13). In this post, we're focusing on future hospitality trends for the next five years. Though many consider this AI to be in its early stages of development, the model is based on conversational language. Roughly 1 in 4 U.S. adults now owns a smart speaker, according to new report. About 63% of their communications catered to individual customers, while 38% of their marketing mix is directed to individual shoppers (Liveclicker, 2019). Niche markets allow businesses in the hospitality space to offer the best services to a group of customers by covering all their specific needs. Online travel agents also benefit more from niche travel markets as well, such as culinary and wedding vacations. But that’s just a start. UNiDAYS and ad age studio 30 unveil Gen Z travel behaviors in new report. Not to get too technical but the most common usage is usually 3D models direct projection onto physical things and fused together in real-time.

So to conclude, the future of current trends in the hospitality industry will most likely include both human interaction and more advanced efficient technologies that best serve both consumers and businesses alike. 2021 Top Hospitality Industry Trends Romania Hospitality Industry - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026) September 2021. Almost all big businesses are successfully implementing intelligent technologies in their industry. 5 hospitality industry trend "booming global tourism", travel restrictions in 2020 have facilitated the rise of the staycation. Travel spending in 2020 only amounted to $679 billion—a 42% annual decline from 2019 (US Travel Association, 2021). In fact, in many ways, the hospitality industry is leading the charge in the adoption of smart business technology.

With 2020 behind us, some interesting trends have emerged for the hospitality industry in the year 2021. As of 2019, however, Europe still emerges as the top destination, seeing the most overseas travelers, with about 742.2 million visitors. Personalization of services is the latest development to transform the hospitality sector. A sustainable business culture influences customers’ booking decisions. For example, hotels and accommodation rentals have already implemented stricter hygiene protocols, increased cleaning at all locations, converted rooms to work-friendly rooms with wifi and practical workstations, and some have invested in touchless technology and mobile apps to reduce the spread of the virus  (Global Data, 2021). The hospitality industry is also exploring niche markets, a smaller group of customers whose needs are different from the larger market.

Future focus: three hospitality trends for 2020 and beyond To be successful in a fast-moving industry like hospitality means never standing still. The Biggest Hospitality Trends of 2020. . It’s easy to assume guests prefer the “human” touch, but we should be careful of making such assumptions.

In the hospitality industry, these data sets are often about customer interactions and customer behavior.

UNWTO world tourism barometer and statistical annex, update July 2020. According to data benchmarking firm STR Global, there were almost 17 million hotel rooms available for travelers to stay in during 2018. According to Forbes, the Gen Z buying power in direct spending is from $29 billion to $143 billion.

If they’re not exactly sure which service to choose from, they can always read the recommendations offered by the hotel. While augmented reality (AR) has yet to become a prominent feature of most current trends in the hospitality industry, consumers should expect to see more adoption within the industry in the next few years. Whether it was to explore new locations, to reach new audiences, or even to launch something new altogether, we had to hit the brakes and buckle up to survive . These smart hotels are also incorporating in-room technology that uses a tablet to replace the printed compendium, collateral, and alarm clocks. We ve rounded up what s coming up in hospitality in 2020 and .

document.getElementById("comment").setAttribute( "id", "ab0b13cac568e91421f00e4f17f1c784" );document.getElementById("g870abf955").setAttribute( "id", "comment" ); FinancesOnline is available for free for all business professionals interested in an efficient way to find top-notch SaaS solutions. This way, hotels benefit from the try-before-you-buy concept of marketing. Whether it was to explore new locations, to reach new audiences, or even to launch something new altogether, we had to hit the brakes and buckle up to survive . If you tackle these trends, you will be better prepared to win the battle for travelers in 2020 and your hotel will definitely be in front of the competition. People like to communicate in different ways and with so many options out there and as hospitality technology trend shows, it’s expected from hoteliers to be able to provide a large variety of it. The hospitality industry can be broken down into four primary sections, namely; > Food & Beverages - This is the largest segment of the hospitality industry. Constantly developing environmental technologies reduces costs for hotels and improves efficiency. One great example of this is Southwest Airlines, an economy airline serving peanuts instead of standard meals. Online travel agents (OTAs) have expanded into offering apartment accommodations and vacation rentals. Please note, that FinancesOnline lists all vendors, we’re not limited only to the ones that pay us, and all software providers have an equal opportunity to get featured in our rankings and comparisons, win awards, gather user reviews, all in our effort to give you reliable advice that will enable you to make well-informed purchase decisions. Robots in Hotels & Restaurants. Also, hotels are now shifting to become “smart hotels.” This is done by offering Wi-Fi throughout the property, a mobile guest app allowing check-ins and check-outs, direct messaging, as well as a mobile key. VR in the hospitality industry is applied in travel experiences, hotel tours, and booking processes.

The global big data analytics market is estimated to reach $ 105.08 billion by 2027 (Research and Markets, 2020). Also, as current trends in the hospitality industry suggest, enabling guests to choose their preferred communication means is another great way of personalizing the guests stay. According to several reports, Generation Z is about to take over Millenials in population numbers and their estimated buying power. In a February 2019 report, mobile devices accounted for 48% of worldwide web page views, with Asia and Africa leading the pack (Statista, 2021). The implementation of AI will not only bring lots of new revenue opportunities to hoteliers in the hospitality industry, but most importantly a new goal.

On an operational level, hotels must put their sustainable credentials front and center, not waiting for government legislation to catch up with fast-evolving consumer sentiments. 2021 Top hospitality industry trends Smart appliances and automation solutions are a miracle in disguise, suggest the current trends in the hospitality industry. It doesn’t mean you have to adapt to all these trends at once to remain competitive. Today's guest demands are tomorrow's history; so the clever companies are the ones which constantly peer over the horizon. The hospitality industry is going to fire on all cylinders in 2022 and beyond. In 2019, 42.9 million people in the US used VR. The year 2022 is set to be action-packed for the hospitality industry. Mobile apps in the hospitality industry have been tested and proven to deliver excellent customer experience. Thus, they can deliver more consistent and better customer services and vacation experiences compared to local hosts. 2021 Top Hospitality Industry Trends (2018, June 27). Hospitality industry insights Hospitality TV Hotel TV. To meet escalating guests experience, maximum hotels are spending or are going to spend on technology this year. How does AR look like?

These incentives range from tax write-offs, expedited regulatory permitting, financial grants, and premium discounts for insurance.
For a look at the trends affecting the industry right now, check out our free event trend report. Hospitality technology is taking a big step in direction of smarter future. As countries start lifting travel restrictions, the tourism industry is seen to benefit from the “revenge spending” (US Travel Association, 2021). This reflects that some tourism products see higher demand than others at certain times of the year. Hence, the market sees the need to apply tremendous changes based on the new generation’s likes and dislikes. We can already see some new ideas emerging and colliding with trends in tourism and hospitality industry as we move towards interactive future. But once done, however, hotels realize it is well worth the effort. The tourism and hospitality industry are at risk of losing 100 to 120 million jobs due to the COVID-19 pandemic (UNWTO, 2020). Our mobile devices along with the media giant conglomerates like Netflix and Amazon changed the way we consume media content forever and while some industries are postponing the inevitable, the hospitality technology trends will quickly need to adapt in order to stay relevant. Moreover, it identifies patterns and trends in the business. The Latest Trends in Hospitality industry in 2020 ...

Is 2020 the year of sustainable business in hospitality. 5 hospitality industry trend "booming global tourism", travel restrictions in 2020 have facilitated the rise of the staycation. AI technology can also help you develop targeted and relevant sales and marketing materials differentiated for specific individuals or groups. And so much of it driven by the most important person in hospitality: the guest.

I guess the future will show us soon enough, how this industry evolves with time. And, rightly so, the hospitality sector of just a few years back looks almost archaic, what without mobile bookings or property rentals that we have since been familiar. Approximately 90% of consumers are willing to share behavioral data if it would, in turn, allow them to have a cheaper and easier brand experience (SmarterHQ, 2019). Statista Research Department. (2021, January 21). They want to book a property that goes that extra mile when it comes to them as a client, who wouldn’t want an experience that focuses on trends in tourism and hospitality industry and strives to tailor the guest experience in such a way that will fit them perfectly? In a survey conducted by SmarterHQ, Cheetah Digital, Liveclicker, and MailCharts, the travel and hospitality sector reports the highest shift toward tailored messaging. About 81% of Americans currently own smartphones, up from just 35%, according to Pew Research Center’s first survey in 2011 about smartphone ownership (Pew Research, 2019). These cookies will be stored in your browser only with your consent. How companies are using big data to boost sales, and how you can do the same. Dua, A., & Mahajan, D. (2020, July 7).

Hence, reviews found on the internet heavily affect a customer’s booking decisions. Baer, T. (2019, January 2). 39 online community stats you should know from 2019. The recent crisis has forced hospitality business owners to be creative, mix things up, and ultimately take the power back. In the past decades, OTAs merely handled organizing hotel accommodations. The hospitality industry is one of the hardest-hit sectors by the COVID-19 pandemic.

While customizable rooms bring an element of fun and whimsy to the world of hospitality, much less fun – and more threatening – are concerns around the sustainability of travel.

Moreover, mobile technology bridges the gap between the customer and the hotel itself. The tourism and hospitality industry are at risk of losing 100 to 120 million jobs due to the COVID-19 pandemic (UNWTO, 2020). The sharing economy is way past the experimental stage in the hospitality industry.

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